It turns out that Microsoft had been an old player in the mobile phone arena with products such as Windows Mobile released as early as 2000. What ensued may serve as a valuable case study for all time to come. The world was about to see one of the largest technology companies make a real attempt to break into the duopoly of one of the biggest and fastest growing tech markets. How would the Windows phone appear to the consumer? Would it join iOS on its pedestal, or would it become the handy, customisable playground that Android was? Blackberry was already losing ground fast.Ī two-way fight between what might essentially be considered ideologies was about to turn into a three-way slugfest. The smartphone world was split into two when Microsoft entered the mobile phone market in 2010-Apple’s iOS for the brand-conscious and Google’s Android for the practical. Though Microsoft has made no statements explicitly stating this, there is enough evidence for us to finally say goodbye to the Windows Phone OS, almost a decade after it made its debut in the smartphone market. We will continue to invest in the Skype for Business, Microsoft Teams, and Yammer mobile apps for iOS and Android, and also in desktop apps for Windows and Mac.”-Microsoft posted on its support page. “While Microsoft continues to support Windows 10 Mobile, we are not focused on building new features for the system.